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EMG Store by Express Media Group

About Us


  • • We live and breathe outdoor leisure, which means we know what our audience wants
  • • We are here to fight to keep things affordable for you, no matter what your hobby or passion.
  • • Over 30 years of publishing mags and DVDs
  • • Through our affiliation with 4WD Supacentre, we are now bringing you a huge range of top quality products, and an unbeatable price!
  • • All products have a 1 year warranty and 30 day money back guarantee*


Express Media Group (EMG) has been publishing magazines and DVDs tailor made for outdoor leisure enthusiasts for over 30 years, and in that time we have grown to become the largest and most trusted publisher in the leisure industry. EMG’s huge success as a publisher has been built on the back of our own passion in every title we put together. Our writers, editors, and photographers live and breathe the same passions as our readers, meaning we don’t just understand the audience –we are the audience. This is the reason why hugely popular titles like 4WD Action, Caravan and Motorhome On Tour, Modern Fishing, Truckin’ Life, Street Commodores and Live To Ride have become household names.

Over these 30 years, we have constantly been fighting for our readers to keep the hobby you’re passionate about as affordable as possible. Now, we’re taking that fight to a whole new level.

EMG is proud to announce – your one stop shop for incredible deals on your favourite leisure gear. Through our affiliation with the hugely successful online retailer, 4WD Supacentre, we’re able to get you great quality products, at a price that can’t be beaten. That’s our promise to you.

4WD Supacentre has grown hugely over the last 4 years, with over 200,000 happy customers taking advantage of the incredible savings they offer. The key to this success is 4WD Supacentre’s unique business model, which removes the expensive costs of middlemen and freighting products to stores. There are only three people in the chain – the manufacturer, 4WD Supacentre, and you. Our competitors often have 5 people in the chain, with them all upping the price to make profit. The fact that 4WD Supacentre is able to continue slashing its prices without hurting quality proves this business model works, and the savings keep getting passed on to you. How many other companies in 2016 are slashing their prices for you?

Every incredible product has at least 1 year warranty on all products, and a 30 day money back guarantee*

We have, and always will be fighting to keep your passions and hobbies as affordable as possible – with our 30 years of experience know we what our audience wants, and we are excited to bring you the very best products, at a price you won’t find elsewhere.